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Grade 12: International Business (BBBM4): Marketing Challenges and Approaches, and Distribution

A collection of resources to support the International Business course, BBBM4

Overall Expectations:

By the end of this course, students will:

• assess the challenges facing a business that wants to market a product internationally;

• compare the approaches taken by various companies to market their products internationally;

• demonstrate an understanding of the logistics of, and challenges associated with, distribution to local, national, and international markets.

Suggested Databases

VLC Bookmark

Logins for all VLC databases are found on the back of the VLC Bookmark.

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